Initially for my semester long project I chose to follow Forever 21. After paying some attention to their posts all week, I became somewhat annoyed with how frequently they were updating their Twitter, and with irrelevant fashion things. So, I changed my mind and decided to do Coach.
Coach's Twitter seemed much more appealing to me. It didn't seem like "update mania," and everything they posted was relevant to Coach. I thought it was awesome how they posted celeb pics using their bags as they were spotted. Also, they answer customers questions by connecting them to links about their return policies, etc. When customers posted about how much they liked their new bags, they took the time to respond to them personally.
I'm glad I decided to change my company, because I am much more interested in the activity that Coach has on their Twitters rather than Forever 21's site.
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I <3 Coach! It can definitely be annoying when company's tweet ALLLL the time. I'm following Ashton Kutcher, but I might unfollow him soon because he tweets too much! I probably will follow Coach now.
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